Advanced Menu Pricing Tool – Michigan Food Truck Hub

Global Settings (Event/Day)

Target Food Cost (%)

Total Crew Labor Cost ($/hr)

Overhead Allocation ($ per order)

Payment Fee (%)

Payment Fee (fixed $)

Menu Item Name

Net Ingredient Cost ($)

Packaging Cost ($)

Total Time (Prep + Serve, in minutes)

Popularity Index (1-5)

Price (by Target Food Cost %)$0.00

Chosen Menu Price

Actual Food Cost %0%

Contribution Margin ($)$0.00

Gross Margin ($)$0.00

Contribution per Minute$0.00

Menu Engineering Quadrant

STAR (High Profit, High Popularity): Your best item. Feature it prominently, never discount it.
PLOWHORSE (Low Profit, High Popularity): Customers love it, but it's not making enough money. Try reducing costs or bundling it with a high-margin side/drink.
PUZZLE (High Profit, Low Popularity): A hidden gem. Try renaming it, describing it better, or making it a special to boost sales.
DOG (Low Profit, Low Popularity): Consider removing this from your menu unless it's strategically important.